Your business Instagram page should clearly show who you are and what you do. When potential customers visit with booking in mind, they should instantly see your services or products and get a clear idea of what to expect. Clear visuals of your services or products Behind-the-scenes content showing your process Customer testimonials and reviews Finished projects or results Promotions, updates, and special offers Engaging content that reflects your brand's style Client success stories or case studies

Facebook: Content Focus: Facebook is great for in-depth content, such as detailed posts, articles, event promotions, and customer reviews. Audience Engagement: Users often engage through comments, sharing posts, and participating in discussions or polls. Post Types: Longer updates, videos, Facebook Live sessions, and event announcements work well. Business Pages: Provide comprehensive information, including hours, services, and contact details, making it a go-to for customers seeking detailed info. Groups: Can be used to build community and foster deeper connections with specific audiences. Instagram: Content Focus: Instagram is visually-driven, ideal for showcasing products or services through high-quality images and short videos. Audience Engagement: Users interact primarily through likes, comments, and direct messages. Stories and reels also drive engagement. Post Types: Focus on visually appealing content like photos, short reels, stories, and carousel posts. Behind-the-scenes glimpses and aesthetically pleasing images perform well. Business Pages: Serve as a quick portfolio, giving users an instant impression of your brand’s style and offerings. Hashtags: Strategic use of hashtags on Instagram can increase visibility and reach a broader audience. Key Differences: Content Length: Facebook allows for longer, more detailed content, while Instagram focuses on short, impactful visuals. User Behavior: Facebook users are more likely to engage with longer content and seek detailed information, whereas Instagram users favor quick, visual content that’s easy to consume. Visual vs. Informative: Instagram is more about visual appeal and brand aesthetics, while Facebook is used for detailed business information and customer interaction.

On TikTok, you should focus on creating short, engaging, and visually appealing content that aligns with current trends and resonates with your target audience. Here’s what you can post: Behind-the-Scenes: Show the process behind your products or services, giving viewers an inside look at your business. Quick Tips and Tutorials: Share short, valuable tips or how-tos related to your industry or expertise. Trending Challenges: Participate in or create challenges that are relevant to your brand, using popular sounds or hashtags. Customer Testimonials: Highlight short clips of satisfied customers or client success stories. Product Demos: Showcase your products in action, emphasizing their benefits in a quick and engaging way. Before-and-After: Create visual transformations, whether it's makeovers, renovations, or results from your services. Employee Highlights: Introduce your team with fun, relatable content that humanizes your brand. Short Storytelling: Share brief, compelling stories about your business journey, a customer experience, or the impact of your work. Engage with Trends: Adapt trending topics, sounds, or memes to fit your brand’s message in a fun and creative way. User-Generated Content: Feature content created by your customers or fans, encouraging more engagement and community building. Keep the content authentic, light-hearted, and aligned with TikTok’s dynamic and creative platform.

Google Ads tend to be more costly than other platforms, but they attract more intent-based leads. This means that potential customers are actively seeking you out and are more likely to buy right away. We recommend allocating at least $300 per ad for optimal results. You should be running ads on google if you are a service based business.

Social media ads are best for interest building and interest based leads. Which means they had interest in service or product, we just have to sell them. Social Media ads are for everyone! We recommend allocating at least $250 per ad on social media for optimal results.